Happiest Baby is a mission-driven company dedicated to helping parents raise healthy, happy children. The company develops science-based products and content to solve everyday parenting challenges and enhance child well-being. They launched SNOO Smart Sleeper in 2016. It's a responsive bassinet that quickly soothes fussing and increases infant sleep. SNOO is the first—and only—medical device to receive De Novo Approval from the Food and Drug Administration (FDA) for its ability to keep sleeping babies safely on their backs. In addition, SNOO is used in 160+ top hospitals where it improves infant care and reduces nurse labor 4-5 hours/day. The company also makes numerous other infant products (like, Sleepea–the doctor-designed“5-second” swaddle and SNOObear – a responsive, white noise lovey). Based in Los Angeles, Happiest Baby Inc. was founded by celebrated pediatrician, Dr. Harvey Karp, and Nina Montée Karp. Dr. Karp’s books/videos, The Happiest Baby on the Block, The Happiest Toddler on the Block and The Happiest Baby Guide to Great Sleep: Birth to 5 have helped millions of parents and have been translated into over 20 languages.