Frida

At Fridababy, we are on a mission to prepare all parents for the everyday unfiltered realities of parenthood by creating simple yet genius solutions to age-old challenges. The Fridababy brand, built from the trust we created among the professional community with the cult-favorite NoseFrida the SnotSucker, has launched over 100 items in the past 6 years – from health and wellness to grooming (and everywhere in between). Today, Frida holds over a 60% share of its main category. It can be found in over 35,000 stores throughout the US – including CVS, Walgreens, Target, Walmart, BuyBuy Baby and, of course, Amazon – making Fridababy the perfect go-to, convenient solution for your patients.